Bloom

Bloom builds perinatal mental health programs for hospitals, practices and community organizations. My co-founder, Lisa Tremayne, RN, is the clinical brain. She built New Jersey's first center for perinatal mood and anxiety disorders and helped write the country's first universal maternal screening program. We have been friends since seventh grade.

We spent years on outreach and awareness before admitting the hard part: awareness does not give a struggling mom anywhere to go. So I sat with Lisa for weeks of audio and video while she walked through how she built and ran her center from scratch, and turned it into a seven-stage online program that any hospital, practice or organization can use to build its own PMAD center or program.

Organizations now go through it in their own customized client portals. I handle strategy, scoping and every engagement that comes through the door, plus training for the clinicians and staff who run the programs.

I also do the thing I always do: I get Lisa in front of the audiences that matter, including national podcasts and conference stages, so the expertise actually reaches people.

What it shows

• Twelve years of expertise turned into a seven-stage online program
• Customized client portals for each organization
• Media and podcast placement for a subject-matter expert
• A website and brand rebuilt for a new business model